Use the chart below to choose a stock ink colour for your project.
Stock ink colours are not based on Pantone swatches. This Pantone and Hex information is based on the nearest optical match to the ink swatch.
When a colour is critical, the best way to communicate it is with the Pantone Colour Books. The books allow you to be confident that the swatch you’re looking at in your book is the same as the swatch in your printers’ book.
Pantone colours can be simulated on a computer or mobile device, but for true communication accuracy the best bet it to choose from a physical Pantone Book.
Here are some suggestions if you don’t own a Pantone Book:
Our eyes can see a wide variety of colours, but not all of those colours can be printed. There are many compromises happening with colour when our eyes are viewing colours represented on an RGB display like our phones, or a CMYK printout on a billboard, or a swatch in a Pantone Colour Guide, or a spot-colour Screen Printed on a t-shirt.
Use our Colour Gamut Comparison to get an idea of the range of colours that can be seen by our eyes, versus displayed on a screen, mixed with the Pantone System, or with CMYK inks.