Why the name ‘Floodway’?

‘Floodway’ was a name that stood out immediately amongst the dozens of potential options. It seemed as if every name that represented speed, or smooth production was taken – Quality Print Works, Speedy Press, etc. We wanted something that screamed ‘Winnipeg!’ without narrowing down our potential customers, and something that was a nod towards our passion and focus on printmaking. That was a tall order for a word, and there weren’t many adjectives that fit the bill.

Floodway – huge amounts of water flowing quickly. The path the water takes when the usual route is lacking. A landmark in our city; a simple solution and an outstanding engineering achievement.

Flood – the stroke a screen printer makes with a squeegee to spread ink across the screen. A variable in the print process that is rarely considered. Underestimated in its power to affect the print.

Floodway Print Company – the best source for quality-focussed apparel screenprinting, right in the heart of Canada.