28 Mar Shop Tour & Interview by Graham McCallum
Floodway-friend Graham McCallum [portfolio] stopped by the shop recently to shoot some photos and ask a couple quick questions about the beginning, the memories, the process, and more. Check out the full interview and gallery, and enjoy a snippet + a couple favourite snaps courtesy below.
“It took a while to pick the name. We’re in a competitive industry so lots of the obvious choices were already taken and we wanted an original and unique name. We landed on Floodway for a couple reasons. It’s instantly recognizable as a local landmark, so that made it stand out from our list right away. The floodway was built to help protect the city, and we feel a responsibility in our industry to help clients avoid disasters like late deliveries, bad quality, etc – so the saves-the-day aspect combined with a visual of fast rushing water lends itself to our service, as well. We move quickly and efficiently, much like water. Last but not least, in screenprinting we have a ‘print’ stroke, and a ‘flood’ stroke that brings ink back over the stencil. So the ‘flood way’ is a subtle nod towards our process, too!”
